For Law Firms
How AI search, directories and your own site affect how clients find your firm.
3 guides
How AI Search Chooses Which Law Firms to Recommend
No one outside the AI companies knows exactly how AI search chooses which law firms to cite, and no one can promise a mention.
Read the guideDo Directory Listings Help Law Firm SEO?
A directory listing can help a law firm in modest ways: accurate details in more places, a page that may rank for local searches, and some referral traffic.
Read the guideLaw Firm AEO Checklist: Get Your Site Ready for AI Answers
To prepare a law firm site for AI answers, make pages crawlable and indexable, write answer-first pages for each practice area and location you serve, show attorney...
Read the guide